●KindlingSpark

A path from under-followed to institutionally owned.

Kindling Spark is where a small-cap public company finds out how it measures up against the criteria serious investors apply — and what it would take to measure up better. Companies that qualify are introduced to Kindling Fire, and to the investors who research and back companies like them.

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No cost to apply. You will know where you stand before anything is asked of you.

How it works

Apply

Tell us who you are. We build an investability scorecard from your filings and market data — how you measure against the criteria institutional small-cap investors actually apply.

See where you stand

The scorecard is specific, not a grade out of ten. It names the gaps — disclosure, equity story, liquidity, coverage — and what closing each one takes.

Improve

Work the gaps with your own team, on your own timeline. Come back when you have moved, and we score you again.

Qualify

Clear the bar and you are onboarded to Kindling Fire, where qualified investors research, follow and engage with companies that made it through.

Qualified institutional investors

Kindling Fire is invitation-only on the investor side: dedicated small-cap, long-term, research-driven investors — the kind of holders an under-followed company actually needs. They see companies that cleared the bar, and they are expected to give structured feedback back to the company, whether or not they invest.

Built around the Russell 2000

The whole programme is designed around one destination: helping a company build the valuation, liquidity and institutional following that put Russell 2000 inclusion within reach. Index eligibility is determined by FTSE Russell against its own published rules, not by us — what we work on is the underlying position that makes a company a candidate.

Writing

All writing →

Most small-caps don't have a visibility problem

Companies trading below where they think they should reach for IR. Usually the constraint is upstream of that — and it is fixable.

Six things that end the conversation before the deck is opened

The disqualifiers a small-cap investor checks first, why each one is fatal on its own, and what the fix looks like.

What we score, and why the weights sit where they do

The eight dimensions of the Kindling scorecard, what each one is really asking, and why management is worth nearly four times as much as visibility.